Workshop: Early Development & Valorisation - Market Potential

Zooming in on TRL 5–6, this session guides participants through the process of assessing the commercial viability of their innovations. Experts will explain how to estimate cost of goods (CoG) early on, and how this influences potential margins. Attendees will also learn to distinguish between total addressable and serviceable markets and how to locate reliable market data. A final presentation integrates these financial and strategic elements to create credible early-stage valuations. The workshop concludes with a discussion between the speakers and the audience where participants can ask questions and refine their approach to product valorisation.